Apple has surprised fans once again — this time not with a new gadget, but with a piece of wearable art. The company announced a collaboration with Japanese fashion house Issey Miyake to release the iPhone Pocket, a limited-edition accessory that turns technology into something you can truly wear.
iPhone Pocket, born out of a collaboration between ISSEY MIYAKE and Apple, will be available at select Apple Store locations beginning Friday, November 14.
The iPhone Pocket, designed by Yoshiyuki Miyamae, is made from a single stretchable, 3D-knitted fabric — a hallmark of Issey Miyake’s innovative “A Piece of Cloth” concept. It snugly holds an iPhone but expands to fit small essentials like AirPods or cards. When stretched, the textile subtly reveals the iPhone’s screen beneath, creating a beautiful balance between form and function.
Available in two versions — a short strap model priced at $149.95 and a longer crossbody design at $229.95 — the iPhone Pocket comes in a range of vibrant tones including Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, and Black. Every piece is crafted in Japan, echoing Miyake’s dedication to thoughtful design and craftsmanship.
The collaboration carries deep roots in Apple’s history. It was Issey Miyake who created the black turtlenecks worn by Steve Jobs, garments that became an inseparable part of the Apple founder’s identity. This new partnership feels like a quiet nod to that shared legacy — a meeting point of technology, design, and emotion.
Apple’s industrial design chief Molly Anderson described the collaboration as a celebration of simplicity and individuality:
“It’s about the connection between a person and their device — not just how it works, but how it feels to live with.”
The iPhone Pocket launches Friday, November 14, and while it’s a small accessory, it speaks volumes about Apple’s evolving design philosophy — one where technology doesn’t just fit into your life, it becomes part of your personal style.
